Cityblock and Humana Partner to Expand AI-Driven Care in North Carolina

Cityblock Health is extending its reach into North Carolina through a strategic partnership with Humana, aimed at enhancing care for nearly 20,000 Medicare Advantage and dually eligible members. This collaboration, effective as of July 1, leverages Cityblock's innovative wraparound care management model to provide comprehensive health services both in-person and virtually, around the clock.

The partnership is a significant milestone for Cityblock, validating its approach to value-based care. Mike Roaldi, president of Cityblock, emphasized the importance of this collaboration: "Securing a partnership with a company like Humana is a key step in expanding our reach into new regions. It's affirming that our model resonates and delivers positive outcomes."

Why it Matters

Cityblock’s care model is designed to address the unique needs of vulnerable populations, including those with complex medical conditions and social determinants of health. By integrating AI-powered technology, Cityblock can offer personalized care plans that improve patient outcomes and reduce healthcare costs. This partnership with Humana in North Carolina represents a critical step in scaling these efforts.

The Medicare Advantage market is particularly ripe for such innovations. According to the Provider Perspective 2026 report by Husl Digital, value-based care models are gaining traction as healthcare providers seek more efficient and effective ways to manage patient health. The report highlights that 78% of revenue cycle leaders believe AI will significantly impact their operations in the next five years.

Roaldi noted that working with an insurer like Humana, which has a strong presence in mature value-based care markets, provides Cityblock with valuable insights and data. "Starting in one market allows us to establish best practices for data flow and clinical approaches, which we can then replicate as we expand into new regions," he said.

The Bottom Line

The partnership between Cityblock and Humana underscores the growing importance of AI and value-based care models in the healthcare industry. By leveraging advanced technology and a focused approach to patient needs, Cityblock is poised to make a significant impact on healthcare affordability and quality for vulnerable populations. As this model proves successful in North Carolina, it sets the stage for broader adoption and further innovation in the sector.

The success of this partnership will not only benefit patients but also provide valuable lessons for other providers and payers looking to implement similar models. With the healthcare landscape continuing to evolve, collaborations like this are crucial for driving meaningful change and improving patient outcomes.