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Hugging Face's new feature lets users craft personalized AI chatbots without breaking the bank, offering a free alternative to OpenAI’s pricey custom GPT Builder.
Hugging Face, the leading open-source AI platform based in New York City, has just announced the launch of customizable Hugging Chat Assistants. This new feature allows users of Hugging Chat, the company’s open-source alternative to OpenAI’s ChatGPT, to create their own tailored AI chatbots with specific capabilities. The move is a direct response to OpenAI's custom GPT Builder, which requires a paid subscription to ChatGPT Plus ($20 per month), Team ($25 per user per month paid annually), or Enterprise (variable pricing).
Phillip Schmid, Hugging Face’s Technical Lead & LLMs Director, announced the news on X (formerly Twitter), emphasizing the simplicity of the process. "You can build a new personal Hugging Face Chat Assistant in just 2 clicks!" he tweeted. This ease of use is a significant selling point for developers and businesses looking to quickly deploy custom chatbots without the financial commitment required by OpenAI’s offerings.
While both platforms aim to provide customizable AI assistants, there are notable differences:
This flexibility aligns with Hugging Face’s broader philosophy of offering a wide range of models and frameworks, giving users the freedom to select the best fit for their needs.
To create a custom Hugging Chat Assistant, users can follow these steps:

Under the hood, Hugging Chat Assistants leverage Hugging Face’s robust infrastructure to handle model serving and scaling. This ensures that even small teams can benefit from high-performance AI without the need for extensive in-house expertise.
The launch of customizable Hugging Chat Assistants also positions Hugging Face as a strong competitor to OpenAI’s recently launched GPT Store. The GPT Store, which requires a paid subscription, allows users to create and share custom AI applications built on top of GPT-4. By offering a free, open-source alternative, Hugging Face is appealing to developers who value transparency and flexibility.
For practitioners, this development means:
Hugging Face’s launch of customizable Hugging Chat Assistants is a significant step in the democratization of AI. By providing a free, flexible, and powerful toolset, they are empowering developers and businesses to create custom AI solutions that meet their unique needs. As the AI landscape continues to evolve, it will be interesting to see how this open-source approach competes with proprietary solutions from major players like OpenAI.
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Kai built ML infrastructure at a Bay Area startup before developing an obsession with transformer architectures and inference optimisation that eventually pulled him out of product work entirely. A stint at a compute research lab sharpened his instinct for what actually matters in a model release versus what is marketing. He writes from the inside — from the perspective of someone who has debugged the systems he is describing at three in the morning. He is allergic to hype and instinctively drawn to the unglamorous plumbing questions that everyone else skips over.
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5 February 2024
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