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A raised revenue forecast and a 25% stock pop sent Snowflake to its highest level since 2021, and dragged the entire software sector higher. The question now is whether the premium is earned or borrowed.
Snowflake shares jumped nearly 25% on Thursday, and the move was not a fluke of thin trading. It was a direct market reaction to a raised forecast and a quarter that gave bulls exactly what they wanted: evidence that AI spending is showing up in the core business, not just in a side product nobody pays for yet.
The company lifted its fiscal 2027 product revenue forecast to $6.07 billion from $5.84 billion and posted a 37% jump in second-quarter product revenue. CEO Sridhar Ramaswamy said AI offerings accounted for "approximately half of the acceleration" in growth. That framing matters. Investors have spent the better part of two years asking which software companies actually monetize AI, versus which ones simply bolt a chatbot onto an existing product and call it innovation. Snowflake's numbers suggest it belongs in the first camp.
The rally was not contained to one ticker. ServiceNow, Atlassian, Salesforce, Adobe and Intuit all gained between 3.5% and 6% on the same day, and the iShares Expanded Tech-Software Sector ETF rose 3%. Shares of Snowflake closed the session up 23.3% at $377.12, adding roughly $25 billion in market value and touching levels not seen since December 2021. The stock had already climbed 39% this year through Wednesday, more than triple the S&P 500's 12% gain over the same stretch.
Snowflake's coding assistant, Cortex Code, crossed 9,100 accounts after adding more than 2,000 customers in the quarter. Its enterprise chatbot, CoWork, expanded to 5,800 accounts. Morgan Stanley analysts called it a third straight quarter of accelerating growth against high expectations, and said the results "underscore just how well AI is monetizing and driving greater consumption in the core platform." Ramaswamy's own language leaned into the same theme, describing AI as creating "a flywheel effect across the business."
Here is where the sober read has to start. Snowflake trades at roughly 15 times forward revenue, more than double the 7.4 times multiple on the broader software ETF. On earnings, the gap is even wider. The stock sits at about 121.8 times forward earnings, versus 72.7 times for Datadog and 52.1 times for MongoDB. Jefferies analysts argue the premium is justified by Snowflake's leadership position in enterprise data cloud software and AI's role in driving new workloads and higher platform consumption. That is a defensible argument, but it is also the kind of argument that gets tested hard the next time growth merely meets expectations instead of beating them.
At least 34 brokerages raised their price targets following the results, according to data compiled by LSEG, with Wells Fargo setting a Street-high target of $525. That is a wall of analyst conviction, and it is not manufactured. It follows a real beat and a real raise. But a company priced at 15 times revenue has very little room for disappointment. The market has effectively pre-paid for several more quarters of acceleration. If Snowflake delivers merely solid results instead of exceptional ones, the multiple compression alone could erase a meaningful chunk of the gain, even with revenue still growing.

The broader signal here is arguably more important than the single stock move. For two years, the AI trade has been dominated by chipmakers and hyperscalers, the picks-and-shovels layer of the boom. Software companies further up the stack have had a harder time proving that AI translates into durable, monetizable demand rather than a feature checkbox. Snowflake's quarter is one of the cleaner data points suggesting that translation is happening. If AI-driven consumption is genuinely lifting core platform revenue at a data infrastructure company, it raises the odds that similar dynamics show up at ServiceNow, Salesforce and others in the coming quarters. That is likely why the rally spread well beyond Snowflake itself.
Risk here comes in two forms. The first is valuation risk, already flagged above: a stock priced for perfection has asymmetric downside if the growth narrative even pauses. The second is concentration risk in the thesis itself. Snowflake's management attributed roughly half the growth acceleration to AI, which is a strong statement but not a fully transparent one. Investors are largely taking the company's word on causality, since disentangling AI-driven consumption from ordinary platform expansion is not something outsiders can independently verify from the outside of a 10-Q.
The next few quarters will tell us whether this is durable monetization or an unusually good comparison period dressed up in AI language. Watch net revenue retention rates and the pace of Cortex Code and CoWork account additions specifically. Those product-level metrics are harder to spin than aggregate revenue growth, and they will show whether AI adoption inside Snowflake's customer base is broadening or plateauing.
Also watch how the rest of the software sector's earnings season unfolds. Thursday's broad-based rally in ServiceNow, Salesforce, Adobe and Intuit reflects investor hope that Snowflake's AI monetization story generalizes across the group. If subsequent earnings from those companies fail to show similar acceleration, the read-through trade could unwind quickly, even if Snowflake itself continues to execute.
For now, the fundamentals support the move more than skeptics might like to admit. A 37% product revenue jump and a raised full-year forecast are not soft metrics. But at 15 times forward revenue and nearly 122 times forward earnings, Snowflake is no longer a value-conscious way to play the AI infrastructure theme. It is a high-conviction bet that AI-driven consumption keeps compounding at its current pace, and the stock's recent history shows how quickly that conviction can be rewarded, or punished.
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Snowflake's AI-powered results send shares soaring, buoy software stocks
↗ https://www.reuters.com/business/snowflake-shares-surge-ai-demand-powers-growth-lifts-outlook-2026-09-03
About the author
Marcus began tracking AI's market implications in 2016, noticing AI-related patent filings accelerating ahead of earnings upgrades before most of the sell-side had caught on. A former fixed-income quantitative analyst, he spent two decades building models that priced risk across emerging markets before pivoting to cover the economic impact of AI full-time. His writing translates opaque technical developments into clear risk/reward terms — and he's rarely diplomatic about the gap between AI valuations and underlying fundamentals. He believes most market participants still underestimate AI's long-run deflationary effect on knowledge work.
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