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As tech giants pour unprecedented sums into AI infrastructure, enterprise customers are bracing for significant price hikes in software and hardware.
Spending on artificial intelligence (AI) infrastructure is reaching historic levels, pushing the total technology expenditure to an estimated $6.37 trillion in 2026, according to Gartner. This represents a 14.2 percent year-on-year increase from 2025, up from earlier forecasts of $6.31 trillion and $6.15 trillion in April and February, respectively.
John-David Lovelock, Distinguished VP Analyst at Gartner, told The Register that tech companies' own technology spending has already reached around $1 trillion and is expected to grow by 34.7 percent this year. This colossal investment is driving global sales but also leading to higher software and hardware prices for enterprise customers.
Lovelock emphasized the unprecedented scale of this infrastructure project: "The AI infrastructure build-out is the largest infrastructure project humanity has ever undertaken. It surpasses major historical projects like the US highways, European rail, the Great Wall of China, and the International Space Station combined." This massive investment reflects a shift from spending on information technology to intelligence technology.
One segment of cloud computing, Infrastructure as a Service (IaaS), is projected to grow by 29.3 percent this year, reaching $287 billion. In 2025, the market grew by 25.3 percent. Much of this growth is driven by tech companies equipping data centers with the necessary capacity for the anticipated AI boom.

However, the price increases are not limited to IaaS. Devices, which include consumer and business purchases, are set to grow by 9.8 percent, partly due to higher prices as memory and chips become more expensive. Services and telecoms have lower growth rates at 5.3 percent and 4.4 percent, respectively.
As enterprise software companies integrate AI into their products and partner with foundation model builders like OpenAI and Anthropic, CIOs are increasingly concerned about the rising costs. Bridgewater Associates has even placed government on its AI risk register, underscoring the broader implications of this technological shift.
Ilya Sutskever's lab recently committed $7 billion to solving AI safety before deployment, with NVIDIA funding the experiment. This investment in safety and ethical considerations is crucial as the technology becomes more pervasive.
For investors, the key takeaway is the dual impact of this massive AI infrastructure build-out: it drives significant growth in tech spending but also increases costs for end-users. As the industry continues to transform, monitoring these dynamics will be critical for both financial performance and strategic planning.
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Tech sector pours $1T into AI and sends customers the bill
↗ https://www.theregister.com/ai-and-ml/2026/07/27/tech-sector-pours-1t-into-ai-and-sends-customers-the-bill/5278845
About the author
Marcus began tracking AI's market implications in 2016, noticing AI-related patent filings accelerating ahead of earnings upgrades before most of the sell-side had caught on. A former fixed-income quantitative analyst, he spent two decades building models that priced risk across emerging markets before pivoting to cover the economic impact of AI full-time. His writing translates opaque technical developments into clear risk/reward terms — and he's rarely diplomatic about the gap between AI valuations and underlying fundamentals. He believes most market participants still underestimate AI's long-run deflationary effect on knowledge work.
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