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Google's Bard makes a bold leap with its rebrand to Gemini, debuting an advanced mobile app and Ultra 1.0, the company’s most sophisticated AI model yet, marking a significant shift in capabilities and user experience.
Since Google launched Bard last year, it has undergone significant updates and enhancements. Today, we're seeing a major rebranding as Bard is now known as Gemini. This shift isn't just cosmetic; it comes with the launch of a new mobile app and an advanced experience powered by Ultra 1.0, the company's most capable AI model to date.
The core change lies in the transition from Bard to Gemini, which is more than just a name change. Here are the key technical updates:
For developers and practitioners, these changes mean:

The rebranding from Bard to Gemini marks a significant step forward in AI accessibility and capability. With the introduction of Ultra 1.0 and a new mobile app, users can expect more accurate, faster, and more versatile interactions with the AI. For developers and practitioners, these updates open up new possibilities for integrating advanced AI into various applications.
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About the author
Kai built ML infrastructure at a Bay Area startup before developing an obsession with transformer architectures and inference optimisation that eventually pulled him out of product work entirely. A stint at a compute research lab sharpened his instinct for what actually matters in a model release versus what is marketing. He writes from the inside — from the perspective of someone who has debugged the systems he is describing at three in the morning. He is allergic to hype and instinctively drawn to the unglamorous plumbing questions that everyone else skips over.
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9 February 2024
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