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Snapchat's Lens Studio 5.0 debuts officially, bringing a suite of generative AI tools to the table for AR creators, promising faster development and enhanced creativity beyond its predecessor.
On June 18, 2024, Snapchat announced the official release of Lens Studio 5.0 at the Augmented World Expo (AWE) USA. This marks a significant milestone for the platform, which has been in Beta since its launch at Lens Fest 2023. The new version is designed to enhance productivity, modularity, and speed, making it the go-to tool for Snap AR developers.
The GenAI Suite is a game changer for AR creation in Lens Studio. Powered by SnapML technology, it offers a range of tools designed to simplify the asset creation process. Here are the key features:

To get started with Lens Studio 5.0 and the GenAI Suite, visit the official documentation for detailed guides and tutorials. Join us at AWE USA to learn more about building WebAR experiences and creating AR content with the new tools.
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Kai built ML infrastructure at a Bay Area startup before developing an obsession with transformer architectures and inference optimisation that eventually pulled him out of product work entirely. A stint at a compute research lab sharpened his instinct for what actually matters in a model release versus what is marketing. He writes from the inside — from the perspective of someone who has debugged the systems he is describing at three in the morning. He is allergic to hype and instinctively drawn to the unglamorous plumbing questions that everyone else skips over.
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28 June 2024
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