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Medal rejects OpenAI’s lucrative offer to spin off its own AI lab, General Intuition, armed with $100 million and a treasure trove of gaming videos poised to fuel groundbreaking AI research.
In a surprising turn of events, Medal-a platform where gamers upload and share gameplay videos-has declined a $500 million acquisition offer from OpenAI. Instead, the company is forging its own path by launching an AI lab called General Intuition, which will leverage the vast repository of gaming videos to develop AI models.
OpenAI's interest in Medal was driven by the platform’s extensive library of gameplay videos, which could serve as valuable training data for their AI systems. However, with the deal falling through, Medal is now taking a proactive approach by creating its own AI lab. This move not only secures the future of the platform but also positions Medal to become a significant player in the AI gaming space.
OpenAI’s Offer: OpenAI was willing to pay $500 million for Medal, primarily to gain access to the platform's extensive collection of gameplay videos. These videos are crucial for training AI models, especially those focused on understanding and replicating human behavior in complex environments.
Medal’s Response: Instead of selling out, Medal has decided to raise over $100 million to establish General Intuition, an AI lab dedicated to building AI models using the same gaming videos that OpenAI was interested in.
For practitioners in the AI and gaming industries, this development highlights several important points:
Data Ownership: Medal’s decision to retain control over its data is a strategic move. In an era where data is increasingly recognized as a valuable asset, maintaining ownership can lead to long-term benefits, such as the ability to develop proprietary technologies and services.
Diverse Training Data: Gaming videos provide a rich and diverse dataset that can be used to train AI models in various domains, from natural language processing (NLP) to computer vision. The dynamic and interactive nature of gaming environments offers unique challenges and opportunities for AI research.
Competitive Landscape: By launching its own AI lab, Medal is entering a competitive landscape dominated by giants like OpenAI, Google DeepMind, and others. This move could disrupt the status quo and introduce new innovations in AI training and application.

General Intuition’s approach to building AI models using gaming videos involves several key steps:
Data Collection: Medal already has a vast library of gameplay videos, which will serve as the primary dataset for training. The platform also continues to grow its collection through user uploads.
Data Preprocessing: Before feeding the data into AI models, it undergoes preprocessing to ensure quality and relevance. This includes techniques such as video segmentation, frame extraction, and annotation.
Model Training: General Intuition will likely use a combination of supervised and unsupervised learning techniques to train its AI models. Supervised learning can be used for tasks like action recognition and player behavior prediction, while unsupervised learning can help in discovering patterns and anomalies in the data.
Evaluation and Optimization: The trained models will be rigorously evaluated using metrics such as accuracy, precision, and recall. Continuous optimization will be necessary to improve performance and adapt to new data.
The launch of General Intuition could have several implications for the AI and gaming industries:
Enhanced Gaming Experiences: AI models trained on Medal’s dataset could lead to more realistic and engaging gaming experiences, with AI-driven characters that exhibit human-like behavior.
New Business Opportunities: By developing proprietary AI technologies, Medal can explore new business opportunities, such as licensing its models to game developers or creating AI-powered tools for content creators.
Research Advancements: The insights gained from training AI on gaming data could contribute to broader advancements in AI research, particularly in areas like reinforcement learning and generative models.
Medal’s decision to decline OpenAI’s offer and launch its own AI lab is a bold move that underscores the value of data ownership and the potential for innovation in the AI and gaming industries. As General Intuition begins to take shape, it will be interesting to see how the company leverages its unique dataset to create cutting-edge AI models and what impact this will have on the broader tech landscape.
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About the author
Kai built ML infrastructure at a Bay Area startup before developing an obsession with transformer architectures and inference optimisation that eventually pulled him out of product work entirely. A stint at a compute research lab sharpened his instinct for what actually matters in a model release versus what is marketing. He writes from the inside — from the perspective of someone who has debugged the systems he is describing at three in the morning. He is allergic to hype and instinctively drawn to the unglamorous plumbing questions that everyone else skips over.
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7 October 2025
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