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OpenAI's GPT Store offers a marketplace for custom ChatGPT versions, giving users access to a curated selection tailored for productivity and creativity, beyond just coding and text generation.
OpenAI has announced the rollout of the GPT Store, a new feature designed to help users discover and share custom versions of ChatGPT. This comes just two months after the initial introduction of GPTs (Generative Pre-trained Transformers), which have already seen over 3 million custom variations created by users. The GPT Store is initially available to ChatGPT Plus, Team, and Enterprise users, providing them with access to a curated collection of popular and useful GPTs.
The GPT Store introduces several key features that make it easier for both creators and users to engage with custom GPTs:
If you’ve built a custom GPT and want to share it in the store, here’s what you need to do:

OpenAI emphasizes compliance with their usage policies and GPT brand guidelines. To maintain the quality and safety of GPTs in the store, OpenAI has implemented a new review system that includes both human and automated reviews. Users can also report inappropriate GPTs through the provided reporting mechanism.
In the first quarter of 2024, OpenAI will introduce an earnings model for builders based on the usage of their GPTs. This means creators can potentially earn revenue from the popularity and utility of their custom models.
The GPT Store represents a significant step forward in democratizing access to AI tools. For developers and non-technical users alike, it provides a platform to share and discover innovative applications of GPTs. The store’s emphasis on community and collaboration can foster a more vibrant ecosystem of AI-powered solutions.
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About the author
Kai built ML infrastructure at a Bay Area startup before developing an obsession with transformer architectures and inference optimisation that eventually pulled him out of product work entirely. A stint at a compute research lab sharpened his instinct for what actually matters in a model release versus what is marketing. He writes from the inside — from the perspective of someone who has debugged the systems he is describing at three in the morning. He is allergic to hype and instinctively drawn to the unglamorous plumbing questions that everyone else skips over.
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11 January 2024
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